Revised Edition
James J. Baker and Walter E. Hayes
A step-by-step guide to researching the federal customer, building a qualified pipeline, explaining your value and winning new business. George Mason University’s School of Business used it to teach Marketing 307. New in this edition: “Stop Talking,” a chapter on listening.
Published 2019
James Baker is one the few experts that really understands the nuances of marketing and selling to the government. If you’re new to this market or have been doing it for a long time you will gain new insight and knowledge that will help catapult your company’s visibility to the largest buyer of IT in the world.
Lou Anne Bradley Brossman
Founder and President, Government Marketing University
This book is a must read for any technology company doing business with the Federal Government. This book will teach you how to research, understand, and be successful in the Federal IT Marketplace.
Vince Menzione
Vice President Partner Ecosystem & Alliances, Blackbaud
Jimmy Baker has been a serious student of the government market for years and he shared a ton of that in the first edition of “How to Win Business from the Government.” This latest edition brings much more information to those who are seeking to enter the world’s largest market.
Mark Amtower
Author of “Selling to Government” and “Government Marketing Best Practices”
In this book, Baker’s knowledge and wisdom will help the reader achieve greater business success. Whether you are new to the federal market or a veteran of many years, the revised edition of this book will help you improve your bottom line.
Steve Baldwin
Chairman, Qbase
Baker has the unique ability to reduce various complexities of federal procurement into plain English, and motivates his audience to develop marketing strategies that make sense for them. I believe that he has provided vital business development advice to companies seeking to establish or extend their presence in the world of government contracting.
Ken Brody, Esq.
Partner, David, Brody, and Dondershine, LLP
A Tactical Guide to Understanding the U.S. Federal Government Information Technology Marketplace
James J. Baker
The original guide to researching government customers, understanding budgets and business cases, and building a steady pipeline in the federal market.
Published 2009
This is the first time I’ve encountered so much useful information put together in one place. It’s not only a great learning experience but also a useful reference manual for business developers and representatives looking to gain a competitive edge.
Jim Flyzik
The Flyzik Group, former Government CIO and CIO Magazine Hall of Fame Inductee
Baker has the unique ability to reduce various complexities of federal procurement into plain English, and motivate his audience to develop marketing strategies that make sense to them. I believe that he has provided vital business development advice to companies seeking to establish or extend their presence in the world of government contracting.
Kenneth Brody, Esq.
David, Brody & Dondershine, LLP
This book is a must read for any technology company doing business with the Federal Government. This book will teach you how to research, understand, and be successful in the Federal IT Marketplace.
Vince Menzione
General Manager, Public Sector Partner Strategy at Microsoft (former VP Public Sector General Dynamics - Itronix)
In this book, Baker’s knowledge and wisdom will help the reader achieve greater business success. Whether you are new to the federal market or a veteran of many years, his book will help you improve your bottom line.
Steve Baldwin
Former CEO, Apptis
Baker has the sharpest mind in the business-to-government market that I know. Now we all get to share some of this genius’s best practices. With How to Win Business from the Government, any business can learn how to better approach and win significant government contracts, making it a must read.
Geoff Livingston
Author of Now is Gone: A Primer on New Media for Executives and Entrepreneurs
James J. Baker and Henry W.R. Danielson
We lock our cars and our front doors every night, but not our devices. Tools and tactics to protect your privacy and identity from cybercriminals, written for everyone from school kids to senior citizens.
Published 2023
This book ‘Social Engineering and Digital Defense Survival Guide for the Everyday Person’ is an excellent resource for anyone looking to improve their online safety and security. The author does a great job of explaining complex concepts in an easy-to-understand way. The book is full of practical tips and strategies for protecting yourself from social engineering and other online threats. Whether you are a beginner or have some experience with online security, this book is a must-read for anyone who wants to stay safe in today’s digital world.
Jorge Avila
Security Specialist, NorCal President of Tech-Latino
Jimmy and Henry’s book is a must-read for anyone that engages with the internet or has a mobile phone, from senior citizens to students. This book will teach you about the threats and ways to protect you, your family, and your community.
Mark Moreno
Director of Enterprise Architecture, CCISP, CCSP
I’ve known Jimmy Baker for about 20 years, and there are a few things I can say for certain about him: he is a voracious student of many things, especially things involving technology. The other thing that has been apparent to me since we met is his intense concern for people and their well-being. This book brings to the fore both of these aspects of Jimmy Baker. Given the times we live in, the timing for a comprehensive book like this could not be better.
Mark Amtower
Preeminent Marketing and LinkedIn Advisor to the Most Successful Small, Mid-tier and Large Government Contractors, Radio Host, and Author
Impacting Computers, Security and Society. Leadership Edition
James Baker and Bruce LaPine, Ph.D.
Quantum computing will change how we protect the information that runs our communities, businesses and families. A plain-language guide to quantum and post-quantum cryptography for leaders without a science background.
Coming Spring 2027
Restoring God’s Purpose for Your Life
Chaplain James Baker, Pastor Frank Colacurcio and Pastor Berry Johnston
Written for young people in juvenile detention, from James’s years as a volunteer chaplain. Proceeds buy more copies for detention centers.
Published 2017
This book is inspirational and a great educational tool for chaplains who minister to youth.
Mark O’Sullivan, M.MIN. P.S.
Master Level Law Enforcement Chaplain, Past President, International Conference of Police Chaplains
My dad was a pastor and I have a lot of respect for what Freedom Shift is going to do in juvenile detention centers around the world.
Don Yaeger
Award Winning Leadership Speaker, Long-time Sports Illustrated Associate Editor, 9-Time New York Times Best-Selling Author
Our youth are in crisis, especially the ones that are in juvenile detention facilities not only here in Sacramento but all over America. I encourage everyone who works with teenagers to read Freedom Shift. In this book, Jimmy, Frank, and Berry give practical advice and strategies to help young people living in chaos learn about God and the love He has for them.
Chaplain Dan Thompson
As an elder at Discovery Church, I’ve had the pleasure of knowing Berry personally, but I’ve also had the privilege of observing his ministry. His Restoration Care ministry at our church has been effective for years and has touched so many lives. The materials that he has developed have helped people recover and get their feet back on the ground spiritually and personally.
Steve Sellers
Vice President, Cru
