About James
Unlocking public sector growth for technology companies—where creativity, experience, and strategy converge at the intersection of marketing, sales, and business development.
Experience
- Marketing Strategist, Public Sector ChannelArrow ECS North America2021 – 2026
- Executed marketing strategies through working with a cross-functional team seamlessly (internal, vendor, and channel) to deliver targeted marketing strategies for top security technology suppliers and resellers focused on the Federal and SLED marketplaces.
- California Cybersecurity Institute Account CoordinatorCalifornia Polytechnic State University2017 – 2021
- Oversaw proposals, fundraising, marketing events, and promoted cybersecurity training focused on workforce development, applied research, and early cyber education to the State of California at Camp San Luis Obispo National Guard Base.
- Founder and hostPublic Sector Technology Exchange (PSTE)2009 – Present
- The PSTE (forums and podcast) brings together government, education and industry to discuss the challenges facing public sector leaders.
- Independent consultantMarketing Intelligence, Marketing Strategy, and Business Development2009 – 2017
- Supported technology companies with outsourced market intelligence, federal department sales playbooks, business development, and lead generation programs. Ideated, created, and executed end-to-end field marketing campaigns for technology clients, including Cisco, Salesforce, Palo Alto Networks, and Microsoft.
- Client Services ManagerCMA Technology2001 – 2009
- Outsourced business development consultant to technology companies that focused on the U.S. Federal IT Marketplace.
Accolades
- Honored as the 2024 Q1 Distribution Marketing All-Star by Palo Alto Networks in recognition of creativity in launching new marketing initiatives for channel boot camps and decision-maker series
- Featured in the 2026 Deltek GovCon Clarity Report
Education
- Bachelor of Arts (BA), Speech Communications, University of Maryland, College Park
- Master’s Certificate Program course in Government Negotiation, George Washington University. Applied negotiation techniques and knowledge of Federal Acquisition Regulations to business development and marketing strategies
Training
- Demandbase Account-Based Experience & Marketing Certifications
- AI Advantage Certificate by Mastermind
- Toastmasters Bronze, Advanced Communication
- Dale Carnegie Sales Training Program
Outside work
James volunteered for four years as a chaplain in Sacramento County’s youth detention facility and co-wrote Freedom Shift for the young people he met there. From 2021 to 2024 he co-chaired the NIST NICE working group that helps young people discover careers in cybersecurity.
- Co-chair, Promote Career Discovery Working Group, NIST NICE (2021–2024)
- Founding Member of the NIST NICE Cybersecurity Career Ambassador’s Program
- Campus Health Technology Advisory Board, Cal Poly (2017–2018)
- Chaplain, Sacramento County Probation Department youth detention facility (2012–2016)
- Eagle Scout, Boy Scouts of America